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Dear Ladies&Gentlemen!

2nd Strategy Forum PR Vector. Development of Corporate Communications in ICT was held on July 10th in Moscow at Renaissance Moscow Monarch Center Hotel

Compared with other branches of the economy, ICT has a number of distinctive features, which affect corporate communication policies. Competition combined with partnerships makes media relations personnel maintain close contact with each other for the sake of possible cooperation between their companies. Given that telecom and IT are an essential part of public security, market players constantly need to approve their course with government regulators. Due to continual inflow of new players to the market, companies need to recruit new specialists in external and internal communications and introduce them to the professional and media communities.

The program of the forum was drafted with participation of leading PR experts of the ICT industry and is designed to share knowledge and skills which help to solve business tasks, improve PR professionals’ expertise and broaden the list of business contacts.

Key topics of PR Vector:
  • Management transparency as a new standard in public relations
  • Multi-channel PR:  New tools and approaches
  • Crisis PR and management in ICT. Best practices in creating a response system for critical situations
  • Specifics of PR support to the promotion of hi-tech products and services
  • Cooperation between PR and IR in public companies
  • How to talk the same language with business media?
  • Market of PR professionals: How to find committed and savvy talents?
  • Nonconventional corporate events as an effective tool of HR branding
  • Corporate media and TV: building employees’ loyalty one issue after another
  • How to apply performance measurement to a PR department?
  • Collaboration with PR agencies. Why outsource what you could do yourself?
  • Can you get quality PR under reduced budgets and minimum costs?
  • Crowdsourcing in PR. Why would your company need it?

Forum specifics:
  • The program is clearly focused on the ICT industry, rather than public relations and communication policy in general.
  • Part of the forum time will be dedicated to the presentation and awards ceremony of ICT CORPORATE MEDIA AWARDS – a contest of corporate media in the ICT.
  • Informal, upbeat and practice-oriented program with case studies and discussions featuring the most reputable industry professionals; excellent networking opportunities, along with off-the-record talks and negotiations.

More than 200 members of press services and external/internal communications departments of broadcasting, telecom, digital and IT companies, communication agencies and business media attended the forum

See you at PR Vector business forum on July 9, 2015 !

Sincerely yours,
Tatiana Bocharova
COMNEWS Conferences Producer



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